Gaming Innovation Group has signed a multi-year extension with 11.lv, MRG’s newly acquired igaming company in Latvia.
In addition to the update of the existing contract, GiG will also supply 11.lv with new GiG Sports Betting Services: GiG Goal, GiG Trader and GiG Sports Connect. The extension is a milestone, with 11.lv the first external operator GiG has signed on for its new sports betting services.
11.lv is Latvia´s third largest licensed igaming operator. In June, MRG announced the acquisition of 75 per cent of the shares in 11.lv.
Janis Tregers, CEO of 11.lv, said: “Adding GiG Sports products to our offering is an exciting moment for 11.lv on several fronts. First of all, we have always believed differentiation is the key to success in our industry. The flexibility of trading and odds-making tools built into this platform will allow our experienced bookmaker team to create an odds offering which is truly unique and tailored to what customers in our market demand.
“Secondly, there is the all new mobile first front end. Although it can be seen as merely a recognition of where the industry has found itself today, we are confident the functionality and user experience of the new product will allow us to become the operator of choice as the industry continues to embrace the new mobile reality.
“Finally, the partnership with the team at GiG gives us full confidence the product will continue to evolve and provided the need, we will have the support and know-how required to grow our business further in our current market or any new ones.”
Robin Reed, CEO of Gaming Innovation Group, said: “We are delighted to have signed with MRG to provide its brand 11.lv with our new cutting-edge and flexible sports betting services and to support 11.lv´s expansion. It is also a milestone for us having signed our first external contract for the new sportsbook. 11.lv is an existing customer of GiG and we will continue our successful collaborations to create an outstanding betting experience for its end users and grow the sports betting vertical together.
The agreement is based on revenue share and is expected to go live in Q4 2018. The deal is expected to have marginal contribution on GiG´s overall revenues in 2018, with an increase in 2019 and beyond.
