Gaming Innovation Group has agreed a deal to acquire sports betting technology company OddsModel.
GIG will integrate all OddsModel systems into its iGamingCloud sportsbook engine in a move designed to benefit both internal brands and B2B customers.
OddsModel develops software for use in automated and manual pricing of global betting markets, generating real-time pricing of pre-match and in-play sports events by using quantitative methods and proprietary analytical models.
Robin Reed, chief executive of GIG, said: “We’ve been working towards this acquisition for nearly eight months and are thrilled to conclude.
“Sports betting is the largest vertical within the i-gaming sector; through the acquisition and integration of this very exciting software, and vastly skilful people of OddsModel, GIG will significantly enhance its capability to serve attractive and innovative solutions to B2B and B2C customers.”
