UK casino operator Gala Casino is is taking its offline heritage and launching its new website to customers and affiliate partners.
The new website offers players a more diverse, navigable gaming experience that will translate to significant revenue share growth to its partners. Gala Coral has a customer base of over 700,000 active members, with more than three million visits per year to its clubs across the UK. "We are looking to translate that leadership online," said Matt Prevost, marketing director for Gala Coral.
It is offering a £300 welcome bonus to players exclusively via its affiliate channel. This activity is supported by a new, aggressive customer retention programme to dramatically enhance customer lifetime value. The company is taking advantage of its ongoing relationship with IGT and investing in a broad base of highly <http://www.galacasino.co.uk/play-online.html?ms=MS&sid=20>popular games. Current releases include the exotic Siberian Storm and will include the releases of Star Trek, Grand Monarch and Pixie Forest.
Gala Casino is also offering new affiliates a 40 per cent net revenue share for the first three months for affiliates applying before the end of December.
