Sports betting and igaming supplier FSB has partnered with sports data and odds specialists Abelson Info.
The agreement will see FSB add to its football product by integrating Abelson Info’s Goalscorer Pricing and Settlement service.
The partnership will also upgrade FSB’s goalscorer markets service, with goalscorer derivatives now offered across every match within Europe’s major leagues and other selected global competitions.
And the timing of the agreement before the World Cup means FSB's coverage of the Qatar tournament will be bolstered, with the GPS markets directly integrated into the supplier’s Create A Bet model in time for kick-off.
Mark Wilson, trading director at FSB, said: "As we continue to scale across multiple continents, this new relationship with Abelson Info allows us to offer an enhanced, richer service to our growing, global client base enabling them to carefully curate their required football offering across club and international football into 2023 and beyond.”
Jeevan Jeyaratnam, Abelson Info’s CEO, added: “This has been a hugely constructive relationship with FSB. We understand their global ambitions and have shaped our GPS service around their requirements.
“The flexibility and breadth of the service will help ensure that FSB are offering a product that is not only superior to its peers, but also offers greater scope for localisation, no matter which jurisdiction the operator is targeting.
“We’re hugely confident our data and pricing solutions will add further weight to their football offering and enable them to attract further tier-one clients across their global regions.”
The partnership arrives amid the backdrop of a busy few weeks for FSB. It announced a multi-market European agreement with Olympic Entertainment Group alongside the awarding of a Nevada licence in North America.
