Henry McLean, commercial and marketing director at 4ThePlayer.com, explains how a player-centric ethos has informed an innovative approach to game development.

100 Bit Dice

THE brainchild of former Playtech casino content director Andrew Porter, 4ThePlayer.com was founded with the aim of creating something a little different in the industry.

That is, becoming a games provider that puts the player’s needs first with a focus on three distinct aspects: innovation, entertainment and great math profiles.

Read the full article in the latest issue of iNTERGAMINGi