Online gaming group bwin.party and French soccer club Olympique de Marseille have today announced a new sponsorship deal that will see the bwin brand become OM’s official online betting and gaming partner.
The three-year partnership is intended to boost the profile and status of the bwin brand in France and strengthen its position as one of Europe’s leading football betting brands. The agreement is in line with bwin.party’s strategy to develop digital partnerships with iconic football clubs in European countries where online gaming is regulated. It has already announced similar partnerships with Real Madrid, Manchester United, FC Bayern, Juventus and RSC Anderlecht.
For Olympique de Marseille, teaming up with bwin will give the club a new international reach and will provide unique online content and fan experiences.
The sponsorship package includes a series of fan-based initiatives including opportunities to train with the squad and travel to Champions League fixtures; integration into OM’s digital and social platforms; the development of online and offline co-branded activities; stadium branding and; access to players for marketing campaigns. bwin and OM also expect to develop social games and mobile applications.
