English Premier league club West Bromwich Albion has announced a partnership with Freebets.com that will see the i-gaming company become the Baggies’ official digital partner for the next two seasons.

Freebets

Freebets will enjoy a range of branding opportunities, including sponsorship of the club’s East Stand.

Adrian Wright, sales and marketing director for West Brom, said: “We envisage our partnership with Freebets in the online betting market will create a host of exciting opportunities for both parties.

“We are delighted to present our supporters with an official partner that will offer both excellent value and personal service.”

Freebets managing director Iain Coward added: “It’s a very exciting time to be getting involved with West Bromwich Albion after their acquisition of 11 new players in the summer, and we’re thrilled to have signed this partnership with an ambitious Premier League club.

The company already has a strong presence in horseracing, as an official betting partner of both Cheltenham Racecourse and the Arena Racing Company, and sponsors the prestigious Trophy Chase at Cheltenham in January.