The UK’s advertising watchdog has ruled that a paid-for Google search ad for Foxy Games that showed up when the term “make money online” was used must not appear again in the same form.
A complaint was lodged challenging whether the ad was irresponsible by suggesting consumers could achieve financial security by playing the advertised slots and bingo games.
Foxy Games operator Electraworks said in response that the ad appeared as a result of human error and explained they had taken action to remove it.
The ad was found to have breached the CAP code, stating that advertisers must not suggest that gambling can be a solution to financial concerns, an alternative to employment or a way to achieve financial security.
The Advertising Standards Authority stated: “We considered the claim “Earn Money Online” suggested to consumers that the gambling system offered by the advertiser could be used to ‘earn’ money and therefore attain a regular source of income. We considered this had the effect of suggesting that gambling could be a way to achieve financial security.
“We acknowledged that, on receipt of the complaint, the advertiser had taken action to address where their ads were served. However, we concluded that the ad suggested gambling was a way to achieve financial security, and was therefore socially irresponsible.”
