Digital technology enterprise business group Exogroup has acquired social gaming platform Playfulbet.
Playfulbet is a free to play social gaming sports platform with 8m users that was founded by former professional poker player Pol Ruiz in 2012. Players are given free virtual coins to use to bet on the outcome of a range of sports. Players receive coins each time they win a bet and when players have accumulated a sufficient number of coins, these can be cashed out for prizes including gaming consoles, smartTVs, smartphones and video games.
Playfulbet is available to play on desktop, mobile web and via iOS and Android apps, with the app boasting 2m installs. Aimed at males from 18-35, Spain is Playfulbet’s largest market with 4m users, followed by 3.2m across Latam countries with the remainder spread across Europe and the rest of the world.
Benjamin Fonzé, CEO and founder of Exogroup, said: “We welcome Playfulbet to our group of companies to join ExoClick, Exads, AdSecure and MobileCashout. I was very impressed with Playfulbet’s great product offering, market positioning and talented team. The company is a great fit for us as a group because Playfulbet generates its income from online advertising, which is a business we know inside and out.
Playfulbet's newly appointed CEO Christian Khoury said: “I have known Benjamin Fonzé for more than 15 years. In fact, I was ExoClick’s very first publishing client when Benjamin started the ad network back in 2006. I have a deep respect for him because he understands all of the different phases necessary to create, launch, adapt and successfully grow companies in the online business space.”
