Delivering its first omnichannel turnkey solution partnership, EveryMatrix is now live in Croatia with ArenaCasino.
For the first time, EveryMatrix has integrated both online and retail sports and casino technology with a tier-one customer that has an extensive land-based and digital presence.
The partnership marks EveryMatrix’s first entry into Croatia.
The new EveryMatrix powered omnichannel tech stack will replace ArenaCasino’s existing casino and sports platforms and transform its shop estate and online brand, providing retail, online and mobile customers with a multi-channel experience including a new single wallet.
The omnichannel rollout is the first since EveryMatrix’s strategic acquisition of sports betting retail software developer Leapbit.
“Partnering with a brand as respected as Arena to roll out our first omnichannel offering is a natural fit and builds on the significant momentum we’ve enjoyed at OddsMatrix and across the group,” said Ebbe Groes, CEO and co-founder of EveryMatrix,
“Today’s news marks the first of many chapters in our omnichannel story and we’re confident our advanced turnkey products will elevate the everyday experiences of ArenaCasino players while improving the operational efficiencies of our new multi-channel partner.”
Hrvoje Delalic, CEO, ArenaCasino, said: “We’ve grown rapidly in recent years but were limited in what we could do with our previous technology. We have huge growth ambitions and we firmly believe EveryMatrix is the ideal partner as we bid take both our retail and online product offering to the next level.
“We’re confident this intuitive and multi-layered, contemporary technology will deliver a richer, seamless and more rewarding user experience to our extensive customer base.”
