Entain says this season’s Champions League final is set to be the most popular club match ever for bet builders across its sports betting platforms.
The Ladbrokes and Coral owner, whose gambling brands also include Eurobet in Italy and STS in Poland, said the anticipated betting activity on Inter’s clash with Paris Saint-Germain will follow bet builder stakes more than doubling last year.
This, it said, was steered by tournaments such as Euro 2024 and Copa América.
But Entain added that bet builders’ share of bets have doubled in the first half of 2025 after all its digital brands moved to an in-house bet builder product in September 2024.
Argentina’s World Cup qualifier against Brazil in March remains the biggest bet builder event of 2025, ahead of Saturday’s Champions League final.
Last summer’s Euro 2024 final between England and Spain, meanwhile, is still the largest bet builder match ever recorded across Entain's sports betting platforms.
Spanish football, in which 20 per cent of bets are bet builders, is Entain’s biggest market for the product, it said.
Entain said it now plans to offer the bet builder product in-play across all of its digital brands.
