Embedded finance is set to usher in a “new era of financial inclusion” in 2024, says Aleksandra Jeda, head of account management at Aircash.


The igaming payments landscape continues to undergo significant change, with the industry continually searching for improvements to customer experiences.

Electronic money institution Aircash operates in multiple industries but is enjoying growth across Europe in igaming. And according to the company’s head of account management, Aleksandra Jeda, embedded finance - the integration of financial services into non-financial offerings – is set to dominate sector headlines and growth trends in the next year.

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