MC&C has reported that the TV campaign it is managing on behalf of www.DivaBingo.com has been a resounding success.
To improve performance, MC&C has used its Advertising Response Tracking system. ART is a matching system linking offline and online events and responses which provides clients with a more realistic value of any campaign, presenting analysis on all online response data and highlighting those that could have been influenced.
Chris Philips, director of product strategy at DivaBingo.com, said: “We are absolutely delighted with the success of our first ever TV campaign for Diva Bingo and the results have exceeded all our expectations.
“MC&C fully understands the online gaming environment and the team's experience, coupled with the company’s purchase power, enabled us to focus on where we’d get the most out of our ad spend.”
