Insight from SIS, Highlight Games and Enteractive reveals changing attitudes to sports betting are here to stay.

Sports betting

2024 is set to be another momentous year for the sports betting industry, with a catalogue of high-profile tournaments and events forming the bedrock of the markets available to bettors.

In football, for example, the European Championships take centre stage in Germany this summer, the focus switching from the Africa Cup of Nations at the start of the year. Continuing the worldwide theme, the Paris Olympics will pull in strong engagement too.  

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