CasinoEngine, the igaming integration platform powered by EveryMatrix, has locked down a deal with marketing platform BlueRibbon for jackpot-based promotions.
The partnership will enable CasinoEngine’s operator network to access new tools for brand differentiation and provide the ability to launch innovative jackpot-based promotions across all their verticals.
CasinoEngine will be one of the first platforms to offer clients these new abilities to incentivise players using jackpot promotions while complying with the different regulatory restrictions.
Amir Askarov, CEO of BlueRibbon, said: “We’re excited to partner with a leading platform like CasinoEngine which will enable us to offer our unique and innovative player engagement platform to additional operators who are running on the platform.
“EveryMatrix has a long history of working with best-of-breed products in the industry and choosing to work with BlueRibbon is yet another confirmation of the value that our platform brings to operators who are looking for the next generation of engagement tools.“
Amund Stensland, head of vendor management at EveryMatrix, said: “CasinoEngine’s mission is to offer both a variety of content and the necessary tools for casino operators to reach their desired audiences. We’re always looking for new ways to offer value-added services on top of content aggregation and we are excited to have found a reliable partner in BlueRibbon. As seen from previous experiences, jackpots have the power to drive player acquisition and boost engagement.”