World-famous German football club Borussia Dortmund has relaunched its own OTT platform, BVB-TV, in partnership with Sportradar.
The end-to-end solutions provider will give Dortmund fans exclusive footage related to the players and the new platform’s content will include full match replays and highlights of games immediately after the final whistle, in addition to behind-the-scenes programming, with at least one new video uploaded every day at a cost of €1.99 per month.
Following a three-month period conceptualising and rolling out the service, Sportradar will provide the club with a front-end user experience. Aligned with the club’s corporate identity, it features a stable video management system and full content delivery into different BVB output channels, such as web, mobile, social media and content syndication to BVB’s main club TV sponsor, Deutsche Telekom.
Due to Sportradar’s data expertise, all replays on BVB-TV will include user-friendly access to a range of statistics and functionalities. This will deliver all the insights of a second screen experience, right on the platform’s primary screen, including cue-point indication for the game’s most important events, as well as dynamic stats overlays, which are synchronised minute by minute.
Speaking about the new BVB-TV, Borussia Dortmund’s CMO Carsten Cramer said: “At our club, we love to provide our fans with the most engaging ways to connect with our matches and our players. The best fans deserve the best. We revisited our OTT platform and decided we wanted more from it. Sportradar really captured our imagination, and we are excited to be rolling out this new and improved BVB-TV offering for the new season.”
Managing director OTT at Sportradar, Rainer Geier, added: “It is a true honour for us to cooperate with Borussia Dortmund on their new BVB-TV. When we were initially tasked by Borussia Dortmund to create their premium Club-OTT, we were confident, based on our 15 years’ experience in the sports streaming market. Now, as the official launch has been accomplished, we cannot wait to see what the ‘Yellow Wall’ will make of this content and platform. Borussia fans, no matter where and how they access BVB-TV, will have access to content and insights that no other team’s fans can get. We love taking fans of innovative clubs deeper into the fabric of these teams and players, based on Sportradar’s unique OTT capabilities to combine audiovisual content and sports data seamlessly.”
