Online gaming brand Bodog Asia has signed a six-figure sponsorship deal for the 2013 FIBA Asia Championship, a qualifying event for the 2014 FIBA basketball World Cup.
The Asia Championship takes place from August 1-11 in Manila, Philippines, and Bodog Asia’s sponsorship will include perimeter boards, in-stadia LED advertising and the famous Bodog ‘ambassadorettes’, present both inside and outside the stadium.
Izhar Biran, marketing director for Bodog Asia, said: “Not only is the event on the doorstep of our HQ here in Manila but it will be broadcast throughout the region with peak TV audiences expected to reach over 100 million.
“Very few events on the planet can offer those sort of numbers so this was an easy decision for us and we hope to bring our own brand of glamour to the Asia Championships.”
The top three teams from the FIBA Asia Championship will earn the right to represent FIBA Asia at the 2014 FIBA World Cup.
