Betway has signed a sponsorship deal with The Nuts Challenge ahead of the forthcoming mud runner event that will take place in Dorking, Surrey.
The challenging event, which takes place from August 31 to September 1, 2013, sees 3,500 competitors tackle The Nuts Challenge course over the weekend.
The event, created by ex-Parachute Regiment soldiers, is run over a seven-kilometre course that boasts unique obstacles including the imposing Hell River, Hamburger Hill, The Bunker and The Somme. Multiple laps are available to those who want to increase the level of difficulty.
Betway is to work with a number of high profile mud-runner events throughout the summer, to help drive brand awareness and traffic to its sports betting website. Bob Dutnall, Betway’s executive director, said: “I feel this is a fantastic opportunity to engage with our audience of challenge-hungry individuals.
“The Nuts Challenge is a true physical test for all levels of ability and Betway looks forward to seeing how competitors tackle the course on the day.”
The 7km and 14km race will be on August 31 and the 21km and 28km events on September 1.
