Betway has announced the UK launch of its new sports app Betway Sports, which will create a user experience that it hopes will challenge the industry’s biggest names.
Available to all iPhone, iPod Touch and iPad users through the Apple Store, the app offers full access to Betway’s sportsbook, which features odds on more than 25 sports including football, tennis, golf and Formula 1, as well as major sporting events such as the Olympics.
The app is based on the latest technology and is free to download. Players will have unlimited access to over 12,000 markets, rising to 20,000 in the coming months, with bets being available both in-play and pre-game. Additional and upgraded features will be available in time for the start of the 2012/13 Premier League football season.
The most important among these will be the ability to search for every market associated with a particular event, team or individual. For example, using the simple search function players will be able to quickly find all markets associated their football team and have them displayed on one screen, an option not available with other sports betting apps.
Users will also be able to access Betway’s range of casino games through the app including slots, poker, blackjack and roulette. The company plans to announce more developments in the near future.
Paul McManus, Betway’s head of mobile, commented: “This app has been specifically developed for mobile and is the culmination of months of hard work to create a user experience that challenges even the best-known names in our industry.”
