Gibraltar-based bookmaking and online gaming company BetVictor has signed on for yet another year with LeanConvert.


The pioneering industry stalwart will continue to partner with the optimisation and personalisation specialist for what will be a fifth year of continued success and growth.

“We work in an incredibly innovative and fast-moving marketplace,” said Eoin Ryan, BetVictor’s director of product. “We wanted to continue working with LeanConvert because they have an immaculate track record in the gaming industry.

"Specifically, they’re supporting us in staying ahead of our competitors when it comes to delivering the best possible experience to our players.”

The ongoing partnership between LeanConvert and BetVictor comes at a time when the latter is putting in a concentrated effort to renew its online look and feel, with LeanConvert leading the charge on implementing new product features for optimised player experiences.