Betting analytics software company Bettorlogic has tied up a content partnership with German sports betting operator Tipico.
The deal is designed to enhance the betting shop experience for German and Austrian sports bettors, with Tipico gaining access to Bettorlogic’s content service for installation across its entire portfolio of retail shops.
The agreement includes pre-event reasons to bet on football and tennis and then live updates through Bettorlogic’s Livelogic product for display in over 1,200 betting shops.
Thomas Palazzari, head of shop design and business development at Tipico, said: “We are pleased that in cooperation with Bettorlogic we can provide our shop customers with live statistics and recommendations for countless sports events every day. It significantly enhance the entertainment and infotainment quality in the shop and set us further apart from the competition.”
Bettorlogic’s software enables the scheduling and display of a wide selection of sporting events every day on dedicated screens. Up to 12 events can be shown at any one time, rotating every minute with markets and odds supported with reasons why they are featured bets.
Bettorlogic CEO Andrew Dagnall said: “We are delighted to be working with Tipico on this project as it is a very effective way to display reasons for betting shop customers to have a bet throughout the day whether it is before events start and then when they go live. This is delivering an incredibly engaging product to Tipico’s retail shop audience.”
