The Betsson Group has concluded a deal with Push Technology, the specialist in real-time data streaming and messaging solutions. Push’s diffusion API management system will provide betting odds for Betsson.
The US company believes its ability to provide real-time betting odds across a wide range of sporting events to many geographic markets, will provide network efficiencies and reduce infrastructure costs for Betsson.
Said Fredrik Ogden, director of cloud and development opportunities at Betsson: “Diffusion gives us the real-time data delivery capacity we require to successfully compete globally. Its data efficiency and delta streaming technology allow us to update our sportsbook in real-time to a high volume of customers world-wide.”