Betsson has launched its mobile app sportsbook in Colorado, US, it was announced yesterday.
The operation is under the Betsafe brand and is in partnership with Dostal Alley Casino, Central City, Black Hawk, and showcases Betsson’s proprietary sportsbook that is adapted for the US market.
The Swedish-based company has also opened an office in Denver to support the regional B2B operations and appointed an account director for the B2B offering in the US.
Pontus Lindwall, CEO of Betsson, said: “The launch of our proprietary sportsbook in the US is an important milestone.
"We are entering a new continent, expanding Betsson’s global reach and further solidifying our B2B and B2C ambitions, thanks to many months of hard work by our product and technology teams to craft a product customised for the US market.”
GLI 33 certification has also been obtained for the Colorado sportsbook and that will enable the company to spread its operation into several states.
