Betfred has teamed up with Kitbag.com to become its exclusive betting partner.
Online sports retailer Kitbag hosts the official online stores for football clubs including Premiership teams Manchester United and Chelsea, as well as Spanish teams Barcelona and Real Madrid. It also supplies official merchandise for several high-profile sporting organisations and events such as the RFU, F1, Ryder Cup and Wimbledon.
The partnership will offer members of both sites exclusive introductory deals and promotions including free bets and discounts on sports merchandise and equipment from the site. Kitbag will provide Betfred with prizes for campaigns and promotions.
Rakesh Chablani, commercial director of Betfred.com, said: "The partnership between Betfred and Kitbag will offer users of both websites access to exclusive promotions and offers, further enhancing the user experience across the board."
