In a bid to attract new customers, Betfair has agreed a deal with Britain's female beach volleyball team.
QR codes belonging to Betfair will be placed on the team’s bikini bottoms, which when scanned using a smartphone will take users through to a specific website.
The codes will be launched at this week’s test London 2012 beach volleyball tournament at Horse Guards Parade in London. It is reportedly the first time they have been used in in-play sports advertising.
