Betfair Group has announced the appointment of an emerging markets director.
The role is a new position and reflects Betfair’s commitment to driving growth on an international basis, particularly in emerging markets.
Matt Robinson, who will begin at Betfair in the coming months, will focus on the management and growth of the company’s commercial emerging markets strategy. This will require providing direction across product management, marketing, brand management, sales and distribution in new territories.
Niall Wass, Betfair’s chief commercial officer, commented: "The creation of this role is further testimony to Betfair’s international aspirations and I am delighted to have Matt on board. He will play a vital role within the commercial function as we aim to position Betfair for entry into new countries and territories around the world."
Robinson joins Betfair from Bwin.party Digital Entertainment where he was central marketing director. Prior to this, he spent six years at 888.com where he held roles including UK and Ireland territory director, offline marketing director and VP of brand marketing.
Betfair recently began the selection process to find a replacement for CEO David Yu, who will leave the company in October after 10 years.
