Betting exchange operator Betdaq has debuted its latest TV ad campaign, created by agency Alpha Century, fronted by The Office, Star Wars: The Last Jedi, Harry Potter and Game of Thrones star Ralph Ineson.

Ralph Ineson

The #ChangingforhteBettor spot launched on Monday, running across multiple TV channels in the UK and Ireland.

The campaign celebrates the company's commitment to offering a permanent commission of 2 per cent on all sports and all markets. This is part of the ongoing “changing for the bettor” promise of improving the Betdaq product and betting exchange experience for punters.

Shot on location at The Valley stadium, London, home of Betdaq-sponsored Charlton Athletic FC, the complex night shoot was executed entirely in a single take with Ineson delivering his monologue straight to camera.

“It is a pleasure to join Betdaq in spreading its #ChangingfortheBettor message,” says Ineson. “As a passionate football fan, it was an exciting night time stadium shoot and I was attracted by the clear, straightforward nature of the campaign, which shows Betdaq is committed to improving its product and customer experience.”

The 30-second ad will be aired on Sky Entertainment, News and Sports channels, ITV4, At The Races, TV3 in Ireland, and various VOD and social channels.