Sportsbook supplier Betby is set to broaden its international reach by expanding into a number of new betting and gaming markets.

The provider is currently live with 16 brands.
CCO Chris Nikolopoulos said: “Betby is a sports betting provider that is not afraid to go the extra mile to ensure client satisfaction. As simple as it sounds, I think that makes all the difference. We decided to invest in a sports book software because we saw a gap in the market both from a product and services perspective and were confident we could fill it. Our day-to-day growth shows that so far we are doing that the right way.”
“We are not only offering a product, but a complete business relationship. Most sportsbook suppliers are too slow to adapt to changes or too narrow-minded to see beyond their own short-term profit.
“I’d like to think we can offer something different, putting our partners first and listening to what they and their customers need. We are a B2B provider that likes to think as an operator. I think we all agree that the only way for long term co-operation is to establish a fair and mutually beneficial partnership that is based on the right business ethics. This is the one and only approach we have.”