Bet2Day is to deploy iConvert's customer-centric acquisition platform, empowering marketers to increase their conversion rates, recover abandoned pre and post-registration players and drive customer loyalty.
This comes in tandem with the launch of its new brand BetToday after the two companies agreed to a deal.
Lasse Iversen, founder at Bet2Day, said: “As a totally new brand, we are striving to deliver a superior customer-driven experience to markets all over the world.
“This means rapidly growing into new markets with a mobile-first approach. Using iConvert we can do just that, focusing on communication with potential players before the CRM cycle to streamline the acquisition process.
“This will allow us to maximise every new customer registration, delivering an engaging experience right at the start of our relationship with customers. As we look to build on our initial success, keeping our strong FTD figures is critical, so we are really excited to implement iConvert to deliver these acquisition KPIs for us.
“We feel we have a real advantage over more traditional operators, who can only communicate with customers who register first. This leaves over 85 per cent of traffic left to abandon leaving no trace, until now. We can engage with the most challenging and unresponsive customer segment.”
The initial deployment will create new players from Norway and Germany with a bi-annual data analysis to introduce reactivation of iConvert’s player attributions in the near future.
Dan Morrison, CEO of iConvert, said: “It’s really exciting to be working with Lasse & his long-awaited brand launch, which holds such ambitious growth plans. We're thrilled to be part of this.”
