PressEnter Group, whose brands include UltraCasino, NitroCasino, 21.com, XLBet and JustSpin, has strengthened its senior management team with the appointment of industry veteran Philip Bell.
Since the successful MBO at the close of last year, PressEnter has been busy laying the firm foundations of its new strategy.
Under the leadership of its CEO, Lahcene Merzoug, and the management team, the focus has been on optimising operations across the entire organisation and fostering an entrepreneurial culture that permeates every aspect of PressEnter.
Bell joins the Malta-headquartered operator as chief commercial officer, where he will have the responsibility of devising and implementing strategies for commercial and business development that are optimised for both short and long-term results.
Bell was previously at QiH Group, where he was head of partnerships. He’s also held commercial and marketing roles at big-name operators such as Esports Entertainment Group, Argyll Entertainment and Ladbrokes.
