Amelco has launched its Quantum Omnichannel product, a fully automated price differentiation model.
Designed to be integrated into the existing Amelco Trading System already used by major sportsbook operators, Quantum Omnichannel allows operators to manage their pricing strategies for various channels, customer segments and markets.
Operable from a single platform, sportsbook operators will have the power to adjust their prices and limits across multiple brands, markets and channels from a singular source.
Whether for in-play, exclusively via mobile or online, Amelco’s machine learning price differential algorithms aim to give the most optimal pricing structure for the operator based on likely price sensitivity.
Maximillian Sutcliffe, head of product, said: “We are very excited to be launching Quantum Omnichannel, which has been designed to give operators the ability to optimise margins and returns more than ever before.
“It also allows them to fully manage their entire cross-brand portfolios from one centralised platform, all the way down to the ability to adjust risk and pricing for one segment of customer.
“After all, why shouldn’t a major operator be able to instantly offer different prices on Barcelona versus Manchester United to different customers in Spain, the UK and other markets in Europe?”
