Amaya Gaming Group has signed a three-year licensing deal with Betfair Group.
Under the agreement, Amaya will supply a selection of its unique proprietary and branded games via an OpenBet integration onto the Betfair Arcade to complement existing Arcade content.
Betfair processes over seven million transactions a day from its four million registered customers around the world. In addition to sports betting, the group offers a portfolio of innovative products including casino, exchange games and poker.
“We have every confidence that our growing list of leading edge games will enable Betfair to broaden its client base by enhancing overall player entertainment on their Arcade site,” commented Ian Price, senior vice president, Amaya Interactive.
