Alan Alger, former PR man for Blue Square, has joined Betway as its new sporting events and media relations manager.
Alger has previous experience at City Index and SpreadEx and was PR manager at Sportingbet in October 2002. He started as Blue Square’s PR manager in June 2007 and worked there for six years.
He recently took charge of Skrill’s sponsorship of the three Football Conference divisions. He said of the appointment: “I’m thrilled to have joined such an ambitious and fast-growing business and I am really excited about Betway’s plans for the coming months and beyond.”
Betway CEO Richard Akitt added: “Alan’s experience in betting and public relations speaks for itself and makes him an outstanding addition to our expanding team. His vast knowledge will be a crucial asset as we continue to grow the Betway brand.”
Betway was recently announced as the new headline sponsor of the Queen Mother Champion Chase at March’s Cheltenham Festival and signed a three-year deal to sponsor the Premier League Darts earlier this month.
