888 Poker has gone live in Italy, adding to the company’s casino and sports betting offerings in the country.
888poker.it features the full range of poker variants, including popular formats Snap Poker – a high-speed, fast-fold game – and Poker Blast, an eight-minute, four-player game with a prize pool of up to €300,000.
In addition, the company has agreed with the World Series of Poker a deal that gives customers the chance to win travel packages to the tournament in Las Vegas.
Itai Pazner, COO of 888 Holdings, said: "We're delighted to bring our poker site to the Italian market, which fits with our strategy to expand 888's presence in regulated markets and strengthens our position for the forthcoming pooling of players across selected European markets.
“Following the success of our sports betting and casino products in the market, it was a natural step to offer our poker brand to our Italian customers so they can enjoy all three products, seamlessly and in one place."
