Major online gambling products supplier 888 has signed three multi-year market access agreements to launch in the US states of Colorado, Indiana and Iowa, initially with the 888Sport brand.
In Colorado the new brand will launch under the licence of the Colorado Grande Casino at Cripple Creek. In Iowa it will be with Catfish Bend Casinos and in Indiana with Harrah’s Hoosier Park, owned by Caesars. The deals will increase the number of states in which 888 has a presence to six.
The company said in a statement that it had "continued to deliver a strong operational performance during the second half of the year reflecting the group’s high levels of customer acquisition during 2019 and 2020."
It also shows the benefit from the structural shift in consumer behaviour towards online services. It has also had new product roll-outs and an increased vigilance on safe gambling and player protection. 888 is now forecasting revenue for the full year will be ahead of its expectations by 45 per cent over 2019.
