The UK’s regulated gambling market has a new operator brand in Anakatech Interactive's 7bet, which has expanded outside Lithuania.

7bet

The company has been operating in the Lithuanian market for three years.

“Entering a challenging market like the UK is not something we take lightly,” 7bet said on LinkedIn. “We firmly believe that this business is not just about coming in and taking money; it's about putting in a lot of effort, understanding our customers and delivering exceptional experiences.

“Our success is built on a foundation of hard work, integrity and a genuine desire to provide the best for our clients.”

“We are excited about the opportunities ahead and are confident that our dedicated approach will resonate with our new audience in the UK,” the company added.