32Red and Italian Serie A football team Bologna FC have entered a partnership that sees the operator become the official casino partner of the Italian club for the 2013-14 and 2014-15 seasons.
The partnership with Bologna will boost the profile of the 32Red brand in Italy, where the company has been licensed since November 2012.
Ed Ware, 32Red CEO, said: "We are proud to be partnering with Bologna, one of Italy’s oldest and best known clubs.
“Our previous associations with Swansea City and Aston Villa helped establish 32Red as a trusted and leading casino brand in the UK and we see Bologna as an ideal partner to help promote the 32Red brand in Italy."
The deal includes both on and off-line co-branding activities, stadium branding and the launch of an affiliate programme to market the 32Red casino to Bologna fans via the club website.
