Online betting company 1xBet has struck a deal with Tundra Esports that will see its logo appear on Dota 2 roster jerseys.
As part of the agreement between the two companies, the 1xBet logo will also appear on the esports organisation’s online portals with activities planned across both companies’ digital platforms.
Alex Summers, a spokesperson for 1xBet, said: “"Esports is one of the most important areas of the company's operations. As a rule, the disciplines in it are very dynamic, so fans get a lot of excitement and thrills while watching.
"Esports are already very popular, and the number of fans has grown tremendously. But, most importantly, it has great potential for further development, so it is vital to support both individual organisations and esports as a whole. This is a task that 1xBet is accomplishing. Our brand is with esports - seriously and for a long time. The start of cooperation with Tundra Esports is further proof of a reliable bookmaker's desire to be at the forefront of the development of esports”.
Tomi Tikkala, head of business development for Tundra Esports, said: "I'm sure the theme of our partnership with 1xBet will be new achievements, bright emotions and big wins. The motto of our organisation is #TundraTribe. We hope that very soon even more esports fans will know these words. There's a big adventure ahead of us together - stay tuned!"