Martin Calvert of Blueclaw examines strategies for appealing to players in an embryonic but potentially hugely lucrative sports betting marketplace, emphasising the need to be both well-resourced and nimble-footed.
The increasing power of AI has been hailed as a potential boon for both igaming operators and bettors. Before we all start hailing our robot overlords, though, Abelson Info’s Jeevan Jeyaratnam sounds a note of caution.
In a sector where customers with high expectations are now shaping the market by requesting their own bets, the only real certainty is that standing still ensures being overtaken, as iNTERGAMINGi finds out
The data-driven approach to engaging bettors is becoming more sophisticated. Understanding each customer and placing them at the forefront of a marketing strategy can be of great benefit of both parties, as iNTERGAMINGi finds out
The winds of change swept through Isle of Man-based Microgaming this summer, with John Coleman ascending to CEO as part of a planned restructure, replacing Roger Raatgever. INTERGAMINGi sat down with the head honcho to find out how he sees the future for the igaming software giant
The growth of eastern European and CIS markets opens up possibilities for sportsbook operators, but only if they bring something new to the party, says VSODDS.BET founder Dalius Dabashinskas.
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