Raketech’s sports media platform TVmatchen.nu has become an official partner of the top flight Stockholm-based football club Djurgårdens IF.


As part of the sponsorship, TVmatchen.nu will have its logo on the players’ shirts during the upcoming season.

TVmatchen.nu is Sweden’s largest online sports listing platform for TV and streaming services with more than 750,000 unique visitors per month. Through a new sponsorship agreement, TVmatchen.nu becomes an official partner of the historic football club from Stockholm. The agreement also includes advertisement at Djurgården’s home stadium Tele2 Arena, as well as digital exposure and player shirt sponsorship.

Michael Holmberg, CEO of Raketech said: “TVmatchen.nu is one of our most successful products and we are pleased to enter this partnership with Djurgården, which is one of Sweden’s largest clubs in the top flight of the Swedish football league.

“We have for some time explored ways to increase the visibility of TVmatchen, and the natural step was to enter a sponsorship connected to our users; in this case a leading football club in Sweden’s Allsvenskan league. We believe Allsvenskan is the best that Sweden has to offer in terms of sports entertainment, and this season we chose to work with Djurgården. We see high value in exposing the TVmatchen brand on player shirts and in connection to the games. Our aim is to attract new users to TVmatchen’s extensive sports media services.”