Takkaro, the affiliate marketing specialist, has acquired igaming site LadyLucks.co.uk and transformed it into an online casino guide.
LadyLucks was launched in 2011 as a dedicated mobile casino. Founded by IGT, it was later bought by Alea in 2017. Under Takkaro’s ownership the LadyLucks brand has now become a UK-focused online casino guide and affiliate site. It will be used to promote select casino brands and offer tutorials, game reviews, FAQs, support and advice on responsible gambling. Takkaro's founders, Charles Gross and Alexandre Tomic, launched the Casino Lemonade affiliate marketing website a decade ago. Maxime Gross, Takkaro’s managing director, said: “LadyLucks is already an established and trusted brand and we have been impressed by its reach. We identified its promise as a casino guide and this acquisition makes sense both for LadyLucks and Takkaro. “We believe that the combination of LadyLucks’ prominence and Takkaro’s expertise and knowledge of the online casino and affiliate sector will create a fantastic experience for players. “We care about our players and so LadyLucks will also include a section on responsible gaming where we offer tips that will help players maximise their overall gaming experience while helping them to avoid the dangers of developing a gambling addiction.”