Polish bookmaker STS has launched an igaming affiliate programme in partnership with Income Access, Paysafe’s marketing technology and services provider.
The new STSpartner affiliate programme will be managed by STS’ in-house team using Income Access’ affiliate software.
Founded in 1997, STS holds an almost 50 per cent share of the regulated Polish sports-betting market. The brand’s site allows players to wager online on almost 25 different sports, including football, tennis, ice hockey and basketball.
The firm also provides esport betting and was the first brand to introduce wagering on competitive video gaming contests to the Polish market.
To support its overall sports betting offering, the bookmaker provides broadcasts on over 2,000 sporting events a month through STS TV, enabled through media rights contracts with relevant broadcasters.
European and global igaming affiliates will now be able to promote the brand. The programme’s integration with the platform allows affiliate managers to target campaigns down to a city level and according to players’ language, device and browser, among numerous other criteria.
More broadly, Income Access’ technology will allow STS to maximise online traffic and optimise conversion rates through the affiliate marketing channel.
Mateusz Juroszek, president of STS, said: “STS is the leading bookmaker in Poland, setting trends for the domestic market. We’re strongly focused on continuously rolling-out pioneering solutions, and our partnership with Income Access, an experienced marketing tech company, is part of this wider strategy. Our goal is to work closely together to achieve synergies across STS-managed online marketing campaigns.”
Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “With the largest economy in Eastern Europe and enjoying one of the strongest GDP growth rates of any EU country, Poland is fast becoming a major global sports-betting market. We are therefore excited to partner with STS, the leading Polish bookmaker, and look forward to supporting and maximising the brand’s customer acquisition strategy through our affiliate technology.”
