Softswiss has added a range of new features to its Affilka affiliate module.
A Traffic Report focuses on detailed click-level analysis into clicks, registrations, deposits and conversion rates, while a new API for marketing campaigns and tracking links allows affiliates to access data on their marketing activity via an API.
Affiliates using Affilka can now earn a commission based on the net gaming revenue generated by players referred to an operator by their sub-affiliates.
Gleb Bichan, product lead at Affilka by Softswiss, said the new tools are aimed at helping partners “become more productive and uncover new insights faster.”
Softswiss will present the new features at iGB L!VE at ExCeL in London, UK, between July 2-3.
