SMP eGaming has announced a strategic collaboration with affiliate compliance experts, Rightlander to deliver an affiliate compliance training programme tailored to the needs of regulatory roles within the igaming industry.
The course, which will be delivered through SMP’s online Compliance Academy, integrates Rightlander’s knowledge of affiliate compliance with SMP's training platform.
Together they provide a comprehensive programme suitable for compliance officers and staff accountable for ensuring marketing campaigns stay on the right side of the regulators.
Ian Sims, founder of Rightlander said, “With the inevitable shift of accountability for compliance moving away from affiliate managers and into the hands of dedicated compliance officers, we've become acutely aware of a need to help the latter better understand the methods that affiliates use to market brands. SMP's highly regarded Compliance Academy is the perfect platform to help us achieve this.”
The course content takes users through real-world examples of affiliate marketing to demonstrate methods used by affiliates to deliver content, to show methods that can be used to identify non-compliant content and how to save time by quickly focusing in on relevant content.
Ted Pepper, managing director of SMP eGaming said: “Recent enforcement actions have highlighted the importance of the affiliate relationship to an operator’s overall culture of compliance. The specialists at Rightlander are experts in this space and so we are immensely pleased to be giving the wider market access to their knowledge in an accessible and reportable format.”
