Smile-Expo is to host the first Zurich iGaming Affiliate Conference – a new event about the affiliate marketing in the gambling sphere.


The event, which takes place on June 21 at the Sheraton Zurich Hotel, will include conference and demo zones and will unite leading affiliates and online casinos operators.

It follows on from the new MGA law for casino regulations, which came into force on January 1, allowing Swiss land-based casinos to extend their existing licences with the Federal Council to cover online gaming.

Therefore, the conference aims to look into the legal side of online casino integration, as well as discovering the ways of promoting gambling in the country. Invited Swiss land-based operators, regulators, legal firms, affiliates, gaming consultants and marketers will elaborate on the further Swiss gambling enlargement.

Among the speakers at the event are: Dr Simon Planzer, partner of Planzer Law; Donal Barron, head of corporate development at Banach Technology; Jakub Kolomičenko, head of legal department at Endorphina; Jack Symons, CEO at Gamban; and Steve Donoughue, gambling consultant at The Elephant Eaters Club.

The event also features six panel discussions: European market experiences in online gaming; how to create and maintain an attractive online offer; successful affiliate marketing: how to attract online players; Belgium and Switzerland: comparing two markets; responsible gambling as the future of gambling; and data protection issues.