SharpLink Gaming, the online sports betting solutions company, has acquired some of the assets of FourCubed Management and 6t4 Company of the affiliates sector.
The deal includes FourCubed’s igaming and affiliate marketing network, which is focused on delivery traffic and player acquisitions, retention and conversions to igaming operator partners.
SharpLink has paid $8.15m in the deal, comprising $6.5m in cash and issuing 600,000 restricted ordinary shares of SharpLink.
SharpLink CEO Rob Phythian said: “The FourCubed strategic acquisition adds an industry respected operating team with decades of combined experience in conversion through affiliate marketing services and in securing highly profitable, recurring net gaming revenue contracts with many of the world’s leading igaming operators.”
FourCubed was founded in 2005 and has an international igaming affiliate network of over 12,000 sub-affiliates delivering over 1.8 million referred players since the network was launched in 2008.
In the past four years it has averaged annual revenues of more than $5.5m, with 90 per cent of its revenue coming from recurring net gaming revenue contracts from companies such as Party Poker, bwin, UNIBET, Bet365, 888 poker, Betfair and others.