Affiliate compliance tool Rightlander has put pen to paper on a deal that will see it provide online sportsbook operator Argyll Entertainment with its technologies.
Argyll, which operates the RedZone, SportNation and GiveMeBet brands, will now use Rightlander’s advanced solutions to take its compliance procedures to the next level.
Rightlander will scan Argyll Entertainment affiliate websites, monitoring all activity which mentions or links to their brands for compliance related breaches, while also searching for certain events and conditions defined by the operator.
This puts the power in the operator’s hands, allowing it to ensure that all affiliates sending traffic to its sites are doing so in a compliant and responsible manner.
Ian Sims, founder of Rightlander, said: “We are delighted to have joined forces with another big-name operator to help them improve their affiliate compliance initiatives.
“Argyll Entertainment is among a growing number of gambling operators that are prioritising affiliate compliance and our tool is a great way for them to do this. It takes on much of the heavy lifting making it easy for operators to ensure affiliate compliance.”
