Rightlander.com, the innovative affiliate compliance platform, has launched a new product to help operators take their affiliate marketing activity to the next level.
The PPC Monitor has been designed to ensure regular monitoring of desktop and mobile PPC ads to detect non-compliant or misleading marketing practices by affiliates that is likely to have a significant financial or regulatory impact on operators.
Ian Sims, founder of Rightlander.com, said: “"This area of marketing has long been a high revenue generator for affiliates and operators alike and it is not uncommon for ads to contain non-compliant copy, misleading information or even to deploy devious redirects.
"Often appearing at the top of search results, this content is highly visible and presents a significant risk to brands operating with affiliates in regulated territories."
