Sarafina Wolde Gabriel has been appointed as the new chief strategy officer for Rightlander, the company has confirmed.
The role will involve managing business strategies with the company founder Ian Sims and the management team to extend the company’s international growth.
"Sarafina brings a wealth of experience and a proven track record of success in strategic planning and business development," said Sims. "We are confident that her innovative thinking and strategic approach will be instrumental as we continue to grow our business and enter new markets."
Wolde Gabriel has more than 19 years of experience in digital marketing, including within the igaming sector. She began her career at Paysafe in 2004, winning much acclaim for the company within the digital market space and eventually climbing to the role of CMO.
Her most recent roles have been as VP of Strategy Income Access and senior director of GeoComply.
"I am thrilled to join Rightlander Limited and am committed to contributing to the company's forward-looking approach,” she declared. “I look forward to working with Ian and the entire team to explore new opportunities and create innovative strategies that will drive global growth."
