The creative theme driving the marketing campaign behind the iGB Affiliate London show taking place February 8-11 is Here Comes the Revolution.


The theme this year for the event, held in conjunction with ICE London at the ExCeL exhibition venue "emphasises the pivotal role that iGB Affiliate London plays in assisting visitors to navigate what is a period of rapid and accelerated change for the sector," says the organisers, Clarion Events.

Naomi Barton portfolio director, unveiling the theme, said: “Here Comes the Revolution focuses on the pace of change and the raft of business opportunities and challenges facing affiliates. The event provides a unique opportunity for the gaming affiliate community to explore new tactics, new strategies, new partnerships, new sectors and in the process secure new business.

“iGB Affiliate London has gained a hard-earned reputation for providing the vital partnerships that attract new affiliates as well as knowledge sharing opportunities."

Clarion Events is looking to build on the success of the 2022 edition which attracted industry professionals from a total of 87 countries, with close to 8 out of 10 attendees, equating to 79 per cent, classified as being part of the final decision making process. Reflecting its status as the sector’s must-attend event, close to one in eight of attendees were new to gaming last year, with 16 per cent representing enterprises less than two years old. Thirty-eight percent of those visiting London were also operating in North America, a key geographical area of focus for igaming affiliates.